Newspapers+Business+perspective

Newspapers, in their printed format are facing extinction. Presently the news industry has refocused its efforts into developing websites to help offset this decline in sales. Some of the issues the printed newspaper industry face are: 1. The costs associated with printing and distributing on the paper version of the newspaper. 2. Speed, of getting out the material before their competitors, online media, blogs and websites. 3. The decline of newspaper subscriptions.

Costs pay a crucial role in the business of a company, and industry. The newspaper industry has been hit hard with the rising costs of ink, paper and transportation. These costs have altered the face of the industry, and changed the course newspapers and the descent of printed media. (Farhi)

Speed and efficiency is another factor of their declining business. With the availability of online resources, newspapers are facing competition from the instant reporting and access to the news on the internet. This comes in the form of computer, cell phone and mobile device access. The cartoon below clearly depicts this notion, that challenges whether printed papers can compete with instant web postings.



Decline of sales, "Newspaper circulation has been in decline for many years, but the drop accelerated in 2007 and even more rapidly through the recession" (Plambeck). These declines as well as the rising costs mentioned above have led to a frugal market. This has also led to a sharp decline in marketing revenue. These combined factors have led to reduced advertising revenues, and increases in the price of newspapers and newspaper subscriptions. The availability of information on the web, has become the alternative to news sources; convenient and most often free.

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Alterman, Eric. "Out of Print The Death and Life of the American Newspaper." The New Yorker. Web. 17 Feb. 2012. . "CNN: The Newspaper Industry in Decline." YouTube. Web. 17 Feb. 2012.  "GenevaLunch » The Bank Ate My Newspaper." GenevaLunch. Web. 17 Feb. 2012. . Farhi, Paul. "Online Salvation? | American Journalism Review." American Journalism Review. Web. 17 Feb. 2012. . Plambeck, Joseph. "Newspaper Circulation Falls Nearly 9% - NYTimes.com." Newspaper Circulation Falls Nearly 9%. NYtimes.com, 26 Apr. 2010. Web. 17 Feb. 2012.  Rosenstiel, Tom, and Laura Houston Santhanam. "Why U.S. Newspapers Suffer More than Others | State of the Media." The State of the News Media 2011. Web. 17 Feb. 2012. .
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