Interactive+Marketing+-+Society

The time we live in here in 2012 is every changing. However the one thing that has remained consistent over the last few years has been social media. It can be the older days of AOL, or Myspace, or the relatively newer Facebook and Twitter. No matter from era of social media you look at one thing remains constant, the amount of people that use the sites. These sites have become a major part of our daily lives and thus have now become a contributing factor to how or society works. While the online world continues to grow, they creators find more ways to expand their marketing techniques. Interactive Marketing has taken online advertisements to new levels and the social media world is benefiting from it. media type="youtube" key="NzXSMnoPYRY" height="315" width="560" This video is an example of how the inclusion of online marketing has helped a business skyrocket both their notoriety and sales through Twitter.

These Facebook ads come directly from my own personal Facebook page. The new interactive marketing techniques have been allowed sites to have ads shown on my page through key words and phrases that appear somewhere on the page.

While this new tool is very helpful to the businesses that depend on these ads, for the users there can be trouble. One of the bigger issues is privacy. These ads appear because of what is on your page no matter what privacy settings someone uses. To someone that likes to keep a low profile and does not want information released about them, this could be a problem. As we all know the technological world is always changing, who is to say that someday people won't be able to change these marketing tools into a type of hacking system to gain more info about someone. The risks involved with this are not yet prevalent but someday could be.

Our society is lucky right now we are in a technological golden age. But we need to realize that the good that comes with this such as the interactive marketing tools on our social media sites, can also have bad come with it eventually. The system needs to perfected before it can turn negative and interrupt they way our society runs.

References: http://www.youtube.com/watch?v=NzXSMnoPYRY&feature=pyv