Interactive+Marketing+-+Technology

Rapid advancements in technology have led to a new revolution of marketing and mass media. With the decline of newspaper and print sales, a shift is evident in the movement from physical marketing to interactive and online marketing. Social Media outlets are one such trend that has taken the business world by storm. Tech companies are booming with new ideas and the development of new devices.

One such an example, is Google's newly developed "Project Glass," which is currently in prototype phase. Once these glasses are developed, their application will revolutionary.

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As seen in the clip above, Interactive media, which would once have been placed in the Sci-Fi category has now become a reality. The photo below is from the "Terminator" film developed in 1984. The second photo is an example of the Google Glass prototype view.



These glasses will allow the user to utilize various different software applications, hands free. It will provide online capabilities including but not limited to navigation, weather, video chat, text chat, telephone chat, updates on transportation, calendar capabilities, music and web searching.

This technology will be used from the average consumer to governmental/military use. As memory and computer devices become smaller and more compact, it is inevitable that more and more similar devices will be developed.

This is just a glimpse at what the future generations will be raised with. Interactive marketing will not subside but rather forge a new way into consumer circles.